As a next-generation digital video technology, Ultra-High-Definition (UHD) is gradually supplanting HD video across the consumer electronics (CE) landscape. In our homes, at work, and on the go, UHD is now available in a wide range of products, including televisions, computer monitors, video cameras, and mobile devices. Content producers, video service providers, hardware manufacturers, and retailers are all promoting the transition to UHD. For content producers and service providers, UHD presents an opportunity to bring cinematic quality experiences to smaller screens. For hardware manufacturers and retailers, UHD can attract new customers and thereby accelerate sales. A leading expert noted that, “There is considerable industry interest in the potential for (UHD) to speed up the next replacement cycle among CE shoppers”. Now that UHD products have passed the early-adopter stage and reached mass-market price points, UHD products are primed for rapid growth in 2016 and beyond.
 Parks Associates Whitepaper. “4K | A New Era in Video Content”