The future of automotive technology was on display at the 66th IAA Frankfurt Motor Show from September 17-27, 2015. According to the German Association of the Automotive Industry (VDA), the IAA exhibition unveiled 210 world premier cars this year; which was an increase in unveilings from last year and a response to increasing demand for vehicles in North America and Europe. Most brands focused on energy-efficiency and connectivity innovations. Component suppliers, infrastructure providers, and connectivity vendors promoted outstanding new technologies, while vehicle and allied service providers highlighted the benefits of connected smart cars. This year, IAA launched a new show format, “New Mobility World”, which showcased innovations across several core themes: Connected Car, Automated Driving, E-Mobility, Urban Mobility, and New Mobility Services. The goal of IAA’s “New Mobility World” was to provide a new platform for the ecosystem emerging around the future of mobility.
